FP&A Partner — Financial Confidence for Founders
Fractional FP&A for founders from seed to Series A. Financial models and strategy built around your business — not a template.
Testimonial — Scott Trench, Host, BiggerPockets Money Podcast
Ty Mercer is one of the strongest financial analysts I've ever partnered with. He doesn't just "build models." He guides decision-making. He brings obvious competence to the discipline of FP&A, and then interfaces with business units to drive results, artfully bridging the ideal/model to the messy reality of day to day operations.
He understands the business behind the spreadsheet. Whether we were evaluating physical product lines (books and merchandise), subscription revenue dynamics, media and advertising monetization, or lead generation economics, Ty was able to quickly grasp the operational drivers and translate them into clean, decision-ready financial frameworks. In some cases, the business dynamics got absurdly complex. Ty handled the complexity with the detail and precision it demanded, and summarized the output in a way that allowed me as CEO to make decisions quickly and accurately.
That breadth matters. Most analysts are strong in one lane. Ty demonstrated fluency across multiple business models and could switch contexts without losing precision. He understood margin structure, CAC/LTV tradeoffs, cohort behavior, working capital implications, and the strategic levers in each business unit.
Just as importantly, Ty knows how to interface with operators. He doesn't sit in finance issuing theoretical conclusions. He asks sharp questions, pressure-tests assumptions with business leaders, and earns trust because he genuinely understands what they're trying to accomplish, while professionally raising concerns or suggesting changes.
When Ty brought me a model, I trusted it. When he raised a concern, I listened. When he said something was viable, I believed him.
If I had the opportunity to hire Ty again, I would do so in a heartbeat. And I genuinely look forward to the day we get to work together again down the line.
About Ty Mercer
Ty Mercer is a fractional FP&A partner for founders who need financial clarity without a full-time hire. With 9+ years in finance, most of it embedded in VC and PE-backed subscription and marketplace businesses, Ty helps leadership teams navigate fundraising, growth, and the moments where financial decisions define outcomes.
Services
Financial Modeling
Robust three-statement models that scale with you. Scenario planning for best, base, and worst cases. Integrated income statement, balance sheet, and cash flow models purpose-built for VC and PE-backed businesses. Dynamic, auditable, and presentation-ready models so you can confidently answer any question from your board, investors, or leadership team.
Board Deck Prep
Narrative-driven presentations for your next board meeting. Data turned into a compelling growth story. Board-ready materials that go beyond tables and charts — telling the financial story of what happened, why it matters, and what the plan is going forward.
Unit Economics
Deep dive analysis into LTV, CAC, and retention metrics. Optimize your spend for maximum efficiency. Reporting frameworks and analytical models that give you a clear, data-driven picture of what each customer is worth, what it costs to acquire them, and where the biggest opportunities for efficiency exist.
Cash Flow Management
Burn rate optimization and runway extension strategies. Cash flow forecasting models and reporting that give founders and CFOs a clear, real-time picture of their cash position. Integrated financial data from ERP systems with operational metrics to deliver projections you can actually trust.
How It Works
Step 1: Discovery — A focused conversation to understand your business, current financial stack, and the decisions you need clarity on.
Step 2: Build — I design and build the financial infrastructure tailored to your business type, whether subscription-based, marketplace, or traditional revenue.
Step 3: Deliver — You receive presentation-ready deliverables with a walkthrough session, ensuring your team can maintain and present the work independently.
Tools
Stripe, Quickbooks, Xero, Excel, Carta, HubSpot, NetSuite, Snowflake, Tableau, Looker, Amplitude, Google Data Studio
Based in Denver, CO. Working with founders nationwide. Schedule a free 30-minute discovery call — no commitment required.